Ado is a pop singer who emerged as a powerful voice in Japan’s music scene with her viral 2020 debut single, Usseewa. Known for her anonymity and “utaite” roots—where singers cover Vocaloid tracks and other popular songs—Ado has captivated audiences by maintaining a faceless persona, focusing entirely on her unique voice and emotionally charged music. Her music videos, like the animated rendition of Usseewa, have garnered millions of views, establishing her as a breakout artist in Japan and internationally​